Saturday, September 29, 2007

Comments section taken off the Straits Times Interactive

Why has the comment option of the Straits Time Interactive has been removed?

STI may not realized the simple phenomena that readers who actually made the effort to write comments often feel strongly for or against the article, and therefore the comments are often relatively one-sided.

Given that STI tends to report more favorably on the actions of the government, it is not surprising the comments left on STI aim to balance that by being less favorably on the government.

The same phenomena is reflected in feedback ratings of Amazon.com or Yelp.com. Even though the normal distribution will suggests more 3 ratings out of a rating of 1 to 5, most of the ratings are often 1 and 5, and very few 3s. Readers or users who feel strongly will make the effort to do the review, and this is also the problem faced by internet-based survey causing bias sampling.

Therefore, read the comments on blogs and reviews knowing that you are hearing the vocal minority and obviously not the silent majority. Don't be overly shaped by these comments and reviews.....form your own judgment.

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